Prana Physical Therapy

VALUE What do you bring to the game? Business is a game. If you’re in it to win it, then your success depends on the value that your clients see in your business. A common business adage is “Price is what you pay, value is what you get.” In order to be successful, you first need to identify your particular value, and then you need to properly convey your value to current and potential clients. To successfully identify your particular value, you need to determine your Unique Value Proposition (UVP). Your statement of your UVP should answer the question: WHY should your ideal customer purchase from you rather than anyone else? In order to choose you, your ideal clients must be able to quickly understand your unique value (what YOU do better than anyone else) and why it should mean something to them. More than ever, clients want relationships they can trust, relationships that add value to their lives. Your UVP defines the intrinsic worth of the service you offer your clients, and defines what they will get for their money. Your value should be such that clients not only want to return to you when they need your particular...

You’ve heard me talk about Whole 30 and maybe you’ve read the New York Times Best Seller It Starts with Food by Dallas and Melissa Hartwig. Now you get to hear the straight talk from Whole 9 Life and Dr. Emily Deans! Prana Physical Therapy is proud to co-sponsor a Whole 9 Life seminar on June 22, 2013 at Crossfit South Arlington! Come hear all about how the 9 factors affect your health! Register early, as this workshop is sure to fill up quickly! Register here now. Please call me at 571-527-9192 with any questions....

TAKE ACTION! Just a quick note as a follow up to this post: Thanks to Jason Bellamy, Director, Web & New Media, APTA for letting me know about a new action item regarding the ability of physical therapists to opt out of Medicare. On March 21, 2013, Representative Tom Price (R-GA) introduced the Medicare Patient Empowerment Act of 2013 (HR 1310), which would provide physical therapists with the ability to privately contract with Medicare beneficiaries. Everyone can take action on this issue – APTA members, non members, patients and other healthcare professionals! How to Take Action APTA has posted information on Medicare private contracting (“opt out”) in its federal issues area, which includes links for members and nonmembers to be able to take action: http://www.apta.org/FederalIssues/PrivateContracting/ The template action letter can be personalized – it’s a quick and effective way to let your voice be heard. Unfortunately, the Opt Out legislation isn’t one of APTA’s “priority” legislative issues for 2013, which makes it even more necessary to keep the grass roots energy going! Please take a minute to speak out for our profession.      ...

If you have been active in social media for a while, you may have noticed that DPT students are participating in discussions about the current and future state of our profession. I am so encouraged by this passionate group, and really enjoy watching them think critically about important issues. One student that has impressed me for quite some time is Matt De Bole. I had the pleasure of participating in an APTA Roundtable discussion with Matt a few months ago: http://bit.ly/UzgfmM and we got to meet in person recently when Matt was in town over his Spring Break. He agreed to answer some questions I had regarding current DPT student education and the profession in general. He is bright, well spoken, passionate, and a sharp dresser (always in a bow tie). I look forward to seeing his career take off after he graduates. You can find Matt on Twitter at @MattDeBole and you can follow the #DPTstudent chat on Twitter every Wednesday night at 9pm EST. Interview with Matt DeBole, SPT   1)    Give readers a brief bio – where you go to school, when you will graduate, what you did prior to PT school   Having suspicions I would...

I just received an alert that SB 381 was introduced in the California Senate by Senator Leland Yee. The bill is below. Please let Senator Yee know you oppose this bill. BILL NUMBER: SB 381 INTRODUCED BILL TEXT INTRODUCED BY Senator Yee FEBRUARY 20, 2013 An act to add Section 734 to the Business and Professions Code, relating to chiropractic practice. LEGISLATIVE COUNSEL'S DIGEST SB 381, as introduced, Yee. Healing arts: chiropractic practice. Existing law, the Chiropractic Act, enacted by an initiative measure, provides for the licensure and regulation of chiropractors by the State Board of Chiropractic Examiners. Under the act, a license authorizes its holder to practice chiropractic as taught in chiropractic schools or colleges but does not authorize its holder to practice medicine, surgery, osteopathy, dentistry, or optometry. Existing law provides for the licensure and regulation of physicians and surgeons and osteopathic physicians and surgeons by the Medical Board of California and the Osteopathic Medical Board of California, respectively. This bill would prohibit a health care practitioner from performing a joint manipulation or joint adjustment, as defined, unless he or she is a licensed chiropractor, physician and surgeon, or osteopathic physician and surgeon. The bill would provide that...